Luxury Yacht Branding & Marine Brand Identity, Melbourne

In a world where design, performance and craftsmanship define success, Dingo Yachts required a brand identity as distinctive as the luxury vessels they create. As a Melbourne-based branding studio working across marine and boating brands, we developed a visual and narrative identity that reflects both performance and personality.

Inspired by the iconic Dingo Flour Mill in Fremantle, Western Australia, a historic landmark guiding ships into port, the Dingo Yachts brand was built to honour adventure, exploration and maritime heritage, while positioning the company firmly within the luxury boating market.

The Challenge

Dingo Yachts set out to redefine luxury boating, creating not only high-performance yachts but immersive, memorable experiences on the water. The brief called for a distinctive yacht brand identity, a refined visual language and a unique yacht name that would infuse the vessel with character, charm and emotional connection.

The Approach

Drawing on the story of the Dingo Flour Mill as a navigational guidepost for ships, we shaped the Dingo Yachts brand around discovery, precision and craftsmanship, values shared by the world’s most respected marine and yacht brands.

Beyond the master brand, we collaborated closely with the owner to name the yacht itself. After exploring multiple naming directions, we landed on Piglet, an unexpected and playful name that brought warmth, personality and storytelling into the luxury boating space.

To extend the brand narrative, we introduced subtle brand storytelling details throughout the yacht. Hidden Easter eggs feature illustrated piglet characters inspired by the owner’s friends, discreetly embedded into the yacht’s design. These details transform the vessel into more than a luxury object. It becomes a personal, narrative-driven experience.

The Outcome

The result is a cohesive marine brand ecosystem that balances luxury, performance and storytelling.

Dingo Yachts
A luxury yacht brand defined by exploration, craftsmanship and maritime heritage, designed to resonate locally and compete globally.

Piglet
A high-end yacht that blends bespoke branding, premium design and personal narrative, creating a memorable presence on the water.