econnaître is a leading Australian drone technology company, specialising in both custom-built and ready-to-fly drones, as well as high-quality drone components for commercial service providers. With more than four years at the forefront of advanced drone development, Reconnaître stands among the few entirely Australian-owned drone manufacturers delivering scalable solutions for professional applications.

The company’s mission is to support the growth of a self-sustaining Australian drone industry, focused on creating globally competitive drone technologies for demanding environments.

Our objective was to bridge the gap between cutting-edge drone technology and the traditional, hardworking industries it serves, particularly agriculture, mining and fisheries. By developing a brand identity that felt both innovative and dependable, we positioned Reconnaître as a trusted technology partner that enables greater efficiency, precision and reliability in the field.

The resulting brand system is sophisticated, confident and forward-looking, aligning with Reconnaître’s values of recognition, discovery and innovation. The brand mark communicates technical excellence while remaining grounded in real-world application.

To support long-term growth, we implemented a three-phase brand rollout strategy across Agriculture, Mining and Fisheries. This approach ensures the Reconnaître brand maintains visual consistency while clearly signalling precision, modernity and seamless recognition within each industry vertical.