Friends Don't Let Friends Drink Bad Wine.

After undergoing three separate rebrands with limited success, The Wine Community approached Node Studio with a clear understanding that their brand needed to be rebuilt with strategy, intention and consistency. Despite previous efforts, the brand struggled to establish a clear identity or connect meaningfully with its audience. What was missing wasn’t just strong visuals, but a cohesive system that could reflect their values and purpose while supporting future growth.

While earlier brand expressions had lacked clarity and structure, our approach focused on reconnecting The Wine Community to its core. By bringing forward the values of education, quality, heritage and approachability, we worked closely with the team to ensure the identity reflected not only who they were in the past, but who they are today and who they aspire to be.

Our objective was to present The Wine Community as a platform for connection and discovery, balancing the intimacy of European wine culture with a fresh, contemporary digital experience. The new brand system includes a distinctive logo, a refined visual language, and a clear messaging framework designed to strengthen recognition and foster emotional connection with their audience.

The result is a brand identity that feels considered, consistent and confident. It has been crafted to resonate across all customer touchpoints, from packaging and e-commerce to social media and digital activations. With a tone of voice that is welcoming and educational, The Wine Community now speaks directly to both newcomers and seasoned wine lovers, offering them a place to share, learn and enjoy.

More than a retailer, The Wine Community is now positioned as a community-led, curated wine experience. The refreshed brand captures the essence of quality, connection and reliability, allowing the business to grow with a strong foundation and a clear vision for the future.