In a world where fashion trends come and go, Rein stands as a beacon of timeless elegance and enduring design. Since 2015, the brand has been celebrated for its curated collections of luxury apparel, footwear, and accessories — each piece meticulously crafted in New Zealand with unparalleled care and attention to detail.

The Challenge — Rein set out to create fashion that transcends fleeting trends, offering pieces that not only captivate with their aesthetic but bring lasting comfort and confidence to those who wear them. The brand needed an identity that reflected its commitment to craftsmanship and longevity, a visual language that honored its design philosophy, and a typographic choice that symbolized precision and balance.

The Approach — We built Rein’s brand identity around the principles of artistry and endurance. A monospaced typeface was chosen to embody the meticulous nature of the brand’s craftsmanship — each character evenly spaced, reflecting the thoughtful structure behind every seam and silhouette. The simplicity of this typeface, paired with a neutral, minimalist color palette, allows the designs to shine while reinforcing the brand’s understated elegance.